Expansion of WPS Marketing Platform in America through WSA Collaboration

1. Introduction: A New Step in Global Synergy

Continuing its mission to strengthen connections among Iranians worldwide, the WPS Association has launched a new strategic initiative to expand its marketing platform into the United States.

This project, in partnership with WSA (White Snaile America) and supported by RIV Design in Sweden, marks an important milestone toward creating a unified and technologically advanced ecosystem for Iranian communities around the globe.

Its goal is to build a powerful digital and advertising platform that connects Iranians, fosters economic and cultural opportunities, and amplifies their voice internationally.

2. Shareholding and Ownership Structure

Within this partnership, WSA is responsible for developing and managing the U.S. division and holds 40% of the financial (material) shares of this section.

Meanwhile, 60% of the core and platform ownership remains with the WPS Association and its member company RIV Design in Sweden.

This balanced structure ensures that while WSA contributes financially and operationally in the U.S. market, the technical direction, creative vision, and overall governance of the platform remain under WPS supervision.

All intellectual and cultural rights belong to the WPS Association and the Iranian people, ensuring that the platform’s identity and mission always serve the collective Iranian community.

3. WSA’s Role in U.S. Development

As the executive branch of WPS in America, WSA is tasked with establishing and managing the U.S. headquarters. Its responsibilities include:

• Recruiting professional teams in marketing, digital media, and communications,

• Managing promotional and advertising operations in the U.S. market,

• Building relationships with the Iranian diaspora, and

• Fostering partnerships between Iranian and international organizations.

Through these efforts, WSA will serve as a vital bridge connecting WPS’s global vision with the dynamic opportunities of the American market.

4. RIV Design’s Role in Leadership and Design

Meanwhile, RIV Design, based in Sweden, will oversee the platform’s design, technical leadership, and user experience.

As a key member of WPS Association, RIV Design brings a strong background in digital innovation and branding, ensuring a modern, engaging, and functional experience for users.

Their contribution will guarantee that the platform meets global standards while reflecting the cultural richness of the Iranian community.

5. Vision and Future Goals

The WPS marketing platform aims to unite Iranians in a vibrant and technology-driven environment—one where stories are shared, opportunities are created, and connections are strengthened.

By expanding into the U.S., this initiative opens new avenues for Iranian brands and professionals to gain visibility and build cross-cultural collaborations.

More than a marketing project, this endeavor is a step toward unity, identity, and the global empowerment of Iranians.

6. Conclusion: Unity Toward the Future

The collaboration among WPS Association, WSA, and RIV Design represents a powerful commitment to innovation, cultural exchange, and community building.

The expansion of the American division under WSA’s management, guided by RIV Design’s technical expertise, promises a bright future for Iranians everywhere—one defined by connection, creativity, and shared purpose.